Top adventure travel companies

In order to attract tourists to the little-studied areas, it is necessary to prepare programs and service conditions that are not worse than the ones offered by the company to tourists in well-developed regions. Tourist pays for new sensations and acquaintance with the unknown. And you need to give him those feelings. Therefore, the creation of a tourist product begins with the study of its consumer qualities and properties, with the identification of its most attractive sides for tourists. It is the attractive qualities of the tourist product that are the benchmarks for its development and implementation. Volkova

When designing a new tour, it is necessary to proceed from local opportunities (tourist resources), as well as to consider the possibility of creating additional attractive resources and events. These are very attractive motifs for tourists visiting a particular locality.

The basis for the development of tourist programs Volkova

· A picturesque, interesting location of the object;

· Good sanitary condition of the place of rest, its cleanliness and grooming, environmental safety;

· Healthy and tasty food, its good organization;

· Maximum isolation from noise;

· The presence of natural reservoirs.

Based on favorable recreational resources and capabilities, they form maintenance programs.

Route descriptions are intended for companies organizing extreme hikes.

To start developing a new tour of the Primorsky Territory, it is necessary to evaluate the proposals that are currently offered to consumers by travel companies.

In order to determine which excursion routes might be of interest to guests of the Primorsky Territory, a survey of 100 visitors from the Natalie Tours Moscow travel agency was conducted. The survey was conducted only among those tourists who purchased tours in Russia. (Application form in the Appendix).

Top adventure travel companies

In order to determine which target audience is being analyzed, the age, level of education and incomes of the respondents were determined.

The results of the survey (

Fig.

In developing the tour and the text of the excursions, you must also focus on the level of education of the participants. The educational level of the respondents is shown in the picture.

Fig.

The survey showed that the level of education of the target group is quite high, 63% of respondents have a higher education, an average of 27%, 10% of respondents considered themselves to have other education.

Analysis of the answers to the question about the level of income (Figure

Fig.

When planning new tours, developers should take into account which segment they should focus on, if respondents usually have a family vacation, then it’s clear that they will also go together for a tour or a hike, and this is unlikely to be extreme tourism, and if the guest is a young active person who resting with friends, then it can be suitable for him, as a hike in the mountains with songs around the fire, and a jeep race. Therefore, it is important to know which vacationers are most represented in the target group (Fig.

From the results it follows that the majority of those surveyed have a rest with their families (63%) or in a company (14%), 11% have a rest alone, 12% have a rest together.

Fig.

To the question “How many times have you visited tours of travel agencies?”. The answers were as follows (Figure

Fig.

It follows from the survey that the majority of respondents buy tours, and every fifth has done this 2 or more times.

Top adventure travel companies

What adventure tours could arouse your interest?

Allowed several answers that are displayed (Figure

To the question What is the most preferred tour duration? Several answers were allowed, the answers were distributed as follows: the majority (44%) answered that they are interested in tours from 10 to 15 days long, 27% would like to visit tours lasting from 5 to 8 days , 17% are interested in short tours from 3 to 5 days, tours lasting from 1 to 3 days were chosen by 12% of survey participants. (Fig.

Fig.

Thus, the conducted survey revealed the following: the majority of survey participants are people in active age from 30 to 45 years old, who have a good level of education and average incomes, vacationing with their families and wanting to attend tours lasting from 10 to 15 days related to visiting natural objects , while it is good if the tour combines rest and educational tourism.

Based on the obtained data of marketing research, a new tour of Primorye will be developed.

Conclusions by chapter:

Adventure tourism is a combination of outdoor activities (rafting, hiking, cycling), extensive excursion programs in those countries or regions of Russia where tours take place, and excellent service along the routes. In the world there is a whole industry of adventure tourism – Adventure Travel. These are specific requirements for the organization of tours and security, clothing, equipment, food. In fact, this is a whole independent layer of the tourism business.

The most massive of them – hiking, water, mountain and ski. The most dynamically developing mountain and water tourism.

One of the main principles of touring is to ensure a high level of security. In many ways, this is achieved thanks to the current system of training instructors for mountain tourism in Russia – one of the most powerful in the world. Educated in tourist schools in their time, having studied theory and having many years of practice in mountain hikes, instructors continue the best traditions of organizing and conducting mountain hikes in commercial areas.

The main difference between tours and sports tourism is in creating a certain level of service on the route.

The best traditions of amateur trips are currently continued by travel companies specializing in organizing adventure tours (combining types of active tourism, excursions and services on the route) and implementing active recreation programs, which in particular include paintball. Active tourism – a nature-oriented type of tourism – has a number of common features with currently popular ecotourism, as it often involves the abandonment of the cult of comfort, the use of friendly nature of transport.

Over the past few years, the development of active tourism by travel companies has become increasingly prominent. Job

Active tourism can become one of the main types of tourism activities in the Russian Federation, in some regions create the basis for sustainable economic development. Active recreation in nature, combined with the acquisition of knowledge in the field of history and geography of the native country, enables people who are tired of the impact of the man-made environment not only to restore the protective functions of the body, but in general – harmony in their outlook; is a promising direction in environmental management, preservation of culture, education, upbringing and the formation of a worldview.

Foreign adventure tours are very diverse. If in Russia adventure tourism is defined by long-standing types of tourism, and new types are still only emerging, then foreign countries have been practicing adventure tours for a long time and have a large number of their varieties.

In order to attract tourists to the little-studied areas, it is necessary to prepare programs and service conditions that are not worse than the ones offered by the company to tourists in well-developed regions.

In order to determine which excursion routes could be of interest to guests of Primorsky Krai, the author of the graduation project conducted a survey of 100 visitors from the travel agency Natali-Tours, Moscow. The survey was conducted only among those tourists who purchased tours in Russia.

a survey revealed the following: the majority of survey participants are people in active age from 30 to 45 years old, who have a good level of education and average incomes, vacationing with their families and wanting to attend tours of 10 to 15 days, associated with visiting natural sites, while well, if the tour combines recreation and educational tourism.

Based on the obtained data of marketing research, a new tour of Primorye will be developed.

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